Computer Market Research (CMR) is a software and services company founded in 1984 that supports electrical distributors and manufacturers with channel program management and data visibility.
CMR works with a range of national and regional electrical distributors, as well as manufacturers, including LG Electronics and Jabra. CMR provides the PartnerPortal platform, which enables distributors to participate in and manage manufacturer programs through a centralized system. Core functionality includes Co-Op/MDF tracking and claims, Deal Registration, Channel POS data management, and Ship & Debit administration. These tools are used to replace manual processes such as spreadsheets, email-based submissions, and disconnected reporting systems.
With decades of experience in the electrical distribution channel, Computer Market Research focuses on improving program visibility, data accuracy, and operational efficiency between distributors and their manufacturing partners.
Name: Computer Market Research, Ltd.
Joined: November 2025
NAED Member Type: Allied Partner
Headquarters: Las Vegas, Nevada
Service Area: United States & Canada
Websites: https://computermarketresearch.com/
See more of NAED's new members here: https://www.naed.org/new-member-spotlight
NATIONAL ASSOCIATION OF ELECTRICAL DISTRIBUTORS