NAED News

The Dynamics of Strategic Negotiation: Sharpen Skills with this Workshop

While many organizations invest in resources that teach their sales team how to become more effective at selling, this type of training doesn’t usually address another skill that’s critical to success – negotiating.

That’s why the SPARXiQ team will be holding the Dynamics of Strategic Negotiation Workshop from 8:30-11:45 a.m. on Monday, November 11 during the 2019 NAED Eastern Region Conference in Tampa, FL.

Business leaders engage in strategic negotiations both internally and externally each day. Even the most experienced professionals often overlook the essential bargaining and value-creating principles that will be covered in this workshop. Minor improvements in the areas to be discussed can have a major impact on your approach to negotiations, leading to superior outcomes. 

During this interactive workshop, attendees will:

  • Examine two entertaining case studies
  • Manage the complexities of multi-party negotiations
  • Practice converting demands into needs
  • Explore methods of reaching agreement when faced with deadlock

Skip Tucker, Master Negotiator and Instructor with SPARXiQ, will be speaking. His experience includes being the Senior Trainer Manager at Karrass, Director of Marketing for Metro Networks, Los Angeles, and the Director of European Operations for Lemco International, based in England. His clients have included AT&T, CVS Pharmacy, Honeywell, Hormel Foods, Lockheed Martin, M&M*Mars, McGraw Hill Publishing, Mobil Oil, Pepsi, Shell Oil, TRW, the United States Air Force, the United States Navy and the U.S. Department of Transportation.

SPARXiQ, formerly SPA and SPASIGMA, uncovers new value levers to accelerate clients’ profitable growth and sharpen their economic positioning and drive future success.

There's still time to sign up for the workshop and attend the Eastern Region Conference. Register or learn more.

Not going to the upcoming conference? Don’t worry this workshop will be repeated at each of our Regional Conferences. Check the schedule for specific dates and times.