---
title: "New Preferred Provider Spotlight: IDEA"
description: IDEA has been approved as an NAED Preferred Provider in the Consulting, DaaS, Data Enablement, Digital Integration/Transformation, Governance, PaaS, Product Information Management (PIM), and Product Content (Product Data) categories.
---

[NAED News ](https://blog.naed.org)

# [New Preferred Provider Spotlight: IDEA](https://blog.naed.org/preferred-provider-spotlight-idea)

 Written by [NATIONAL ASSOCIATION OF ELECTRICAL DISTRIBUTORS](https://blog.naed.org/author/national-association-of-electrical-distributors) | May 12, 2023

IDEA has been approved as an NAED Preferred Provider in the Consulting, Data as a Service (DaaS), Data Enablement, Digital Integration/Transformation, Governance, Product as a Service (PaaS), Product Information Management (PIM), and Product Content (Product Data) categories.

The Industry Data Exchange Association, Inc. (IDEA) is the electrical industry-endorsed provider of data syndication, management, automation, and standards. IDEA helps hundreds of manufacturers and distributors digitally syndicate product content internationally, exchange Electronic Data Interchange (EDI) documents, and extend their teams for data management, cleansing, and enrichment. IDEA was founded in 1998 by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED). Through its flagship services—IDEA Connector and IDEA Exchange—as well as a growing ecosystem of related services, IDEA is continuing to add value for the electrical, HVAC, plumbing, and additional industrial verticals and trading partners. Visit IDEA at idea4industry.com.

 

**Name: **IDEA  
**Preferred Provider Join Date: **April 2023  
**Headquarters: **Arlington, Virginia  
**PPD Categories: **Consulting, Data as a Service (DaaS), Data Enablement, Digital Integration/Transformation, Governance, Product as a Service (PaaS), Product Information Management (PIM), and Product Content (Product Data)  
**PPD Listing: **[https://www.naed.org/preferred-provider-directory-idea](https://www.naed.org/preferred-provider-directory-idea)

 

NAED’s new Preferred Provider Directory (PPD) provides distributors and manufacturers with quick and easy access to experienced and member-recommended service and technology providers.

[Register Now: FREE NAED Preferred Provider Virtual Showcase, June 6 -7, 2023](https://members.naed.org/NC__Event?id=a0l4v00000Ja8DiAAJ)

To view the full NAED Preferred Provider Directory, click [here](https://www.naed.org/preferred-provider-directory).

To view the full NAED Member Directory, click [here](https://members.naed.org/memberdirectory).

 

Preferred Providers pay NAED an application and maintenance fee and are only selected if they meet the Preferred  
Provider Program criteria and provide four positive NAED member references. NAED MAKES NO AND EXPRESSLY DISCLAIMS ANY, REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE VENDOR(S), THEIR PRODUCT(S) AND/OR SERVICE(S) AND/OR ANY OTHER SERVICE PROVIDED BY NAED HEREIN.

[View full post](https://blog.naed.org/preferred-provider-spotlight-idea)

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