---
title: "NAED Launches \"Careers With Power\" Campaign to Strengthen Workforce Pipeline"
description: NAED has launched a comprehensive industry branding campaign designed to position electrical distribution as a rewarding and future-ready career destination.
---

[NAED News ](https://blog.naed.org)

# [NAED Launches "Careers With Power" Campaign to Strengthen Workforce Pipeline](https://blog.naed.org/naed-launches-careers-with-power-campaign-to-strengthen-workforce-pipeline)

 Written by [NATIONAL ASSOCIATION OF ELECTRICAL DISTRIBUTORS](https://blog.naed.org/author/national-association-of-electrical-distributors) | May 14, 2026

ST. LOUIS, Mo. — A strong workforce doesn’t happen by accident—it begins with awareness. Yesterday, the National Association of Electrical Distributors (NAED) announced the launch of **Careers *with* Power**, a comprehensive industry branding campaign designed to position electrical distribution as a dynamic, rewarding, and future-ready career destination.

**More Than a Job Board—A Pipeline Builder**

Careers *with* Power is built with a clear purpose: to introduce the electrical distribution industry to the next generation of talent and connect interested candidates directly to distributor career opportunities. Through a strategic mix of digital tools, social media outreach, and partnerships with leading workforce development organizations, the campaign meets potential employees where they are—and guides them toward meaningful careers in the industry.

**Targeting the Industry’s Greatest Growth Opportunities**

The campaign focuses on three key audiences identified as critical to the future workforce:

By engaging these groups, NAED aims to expand awareness and attract a diverse, skilled talent pool to the electrical distribution sector.

**What This Means for Distributors**

Careers *with* Power represents the first phase of NAED’s broader Workforce Development strategy. In the coming weeks, NAED will roll out additional resources designed to help distributors amplify the campaign and enhance their recruitment efforts.

Distributors are encouraged to learn more about the campaign and explore ways to leverage its resources to strengthen their hiring pipelines.

**To Learn More**

**Visit** [https://www.naed.org/wfd-awareness](https://www.naed.org/wfd-awareness)

**Contact**  
Chaney Disselhorst  
Sr. Manager, Workforce Development Strategy | NAED 314.812.5379 | cdisselhorst@naed.org | [www.naed.org](https://linkprotect.cudasvc.com/url?a=http%3a%2f%2fwww.naed.org%2f&c=E,1,Mln8XBu0IORpaIb_ScY2HozuFTWJmcXWmSQYmPxnSb9ikjvBNC0R1hq3TgXcsfD_gKFqk6-B4Z4N_ZVJnIKXtGhgkGIqAqUL3sgO27vv2eHQ&typo=0)

 

[View full post](https://blog.naed.org/naed-launches-careers-with-power-campaign-to-strengthen-workforce-pipeline)

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