---
title: Innovation Inspiration with Diana Kander - Creating Value
description: Innovation catalyst and New York Times bestselling author, Diana Kander, shares her insights on why businesses need to innovate in order to keep their customers coming back.
---

[NAED News ](https://blog.naed.org)

# [Innovation Inspiration with Diana Kander - Creating Value](https://blog.naed.org/innovation_inspiration_creating_value)

 Written by [Diana Kander](https://blog.naed.org/author/diana-kander) | May 22, 2019

How do you get your customers to listen? The secret is to create value for them. Yet, how is that accomplished?

Value isn't an object or a commodity. Diana discusses the best way to generate ideas and actions that lead to creating value.

If you have a question about innovation for Diana Kander, you can email her at [diana@dianakander.com](mailto:diana@dianakander.com). Diana will answer it in a future Innovation Inspiration video.

[View full post](https://blog.naed.org/innovation_inspiration_creating_value)

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